Pertanyaan Kuliah 6 Perilaku Konsumen IKK 231

  1. Bagaimana cara pengusaha memabaca kondisi pasar yang dapat menghasilkan keuntungan tinggi jika dihubungkan dengan pengaruh agama dan budaya?
  2. Bagaimana cara pengusaha membuat suatu produk makanan yang cita rasanya dapat diterima di berbagai berbudaya?
  3. Bagaimana cara pemerintah untuk meratakan pembangunan ekonomi agar perekonomian tidak hanya terpusat di Jakarta?


Perilaku Konsumen Consumer Behavior Class IKK 231 2013

RIZKY APRIYANI
Undergarduate Student Majoring in Biology Dept of biology 
, Faculty of Mathematics and Science

Bogor Agricultural University

Notes On Consumer Behavior Class IKK 231

kecilan

We’re student of consumer behavior. Ririn Arianti, Rizky Apriyani, Farizul Fadiyah, Ika Suciati, Anastasia Noeng.

Consumer behavior are activity, action, and process of psikology to motivate this action before buying,  in buying, using,  consuming the product and service after doing that or evaluation activity. I am interesting about the personality subject. There are theree characteristic of personality to influce cosuming behavior. The first, personality describe a differentiate of human. Second, personality show the consistency dan doing for a long time. Third, personality can change. 

Theory of personality Freud 

    1.      ID, to motivate fisiology needs
    2.     Superego, cosidering about norm and law. So, it’s not about the fisiology needs but human used to deliberate about norm and this activity
    3.      Ego, balancing between the negative activity and positive activity

 

Neo-Freud theory is human personality determinate by social dimension. The first, social environtment influencing to determinate human personality not instinct. Second, human are motivated  for  occupying the daily needs.

There four dimention about personality. First, actual and privacy. Second, Ideal. Third, social, and private.

 

 

Based on Based on Consumer Behavior Text Book by Ujang Sumarwan 

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Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia.

Lecturers of Consumer Behavior Class Semester  Feb – May  2013

ž  Prof Dr Ir Ujang Sumarwan, MSC (www.ujangsumarwan.blog.mb.ipb.ac.id)

Dr. Ir Lilik Noor Yuliati

ž  Ir. Retnaningsih, MS

ž  Megawati Simanjuntak, SP, MS

Department of Family and Consumer Sciences

College of Human Ecology

Bogor Agricultural University

 



Consumer Behavior



Consumer Behavior, IKK 231